Blasting into the Now: Lawyers are Looking for Change
Lawyers are doing more searches for legal software...
and they are doing it on their phones.
A November 2015 Google report provided directly to FactBox revealed some interesting insights on lawyers and their interest in legal technology:
Searches for Legal Software are Up:
Search queries for "Legal Software" in 3rd quarter 2015 grew by 12% compared to the previous year.
Mobile queries grew by 37% in that time period.
Desktop queries declined by 1% and Tablet queries declined by 5%.
Searches on Mobile Devices are Up:
Are people just looking on their phones and then going back later to click through on leads? Not at all. People are actively clicking through to the websites that come up in their searches:
On mobile devices, "clicks" increased 17%.
On desktops, "clicks" decreased 17%.
On tablets, "clicks" decreased 19%.
50% of all searches are now done off of the desktop:
Source: Google internal search data, based on pre-categorised queries for the Legal Software.